Search Engine Optimization (SEO) is the procedure of enhancing the quantity and quality of site visitors to a particular web site or a blog from search engines via search engine optimization. SEO targets free traffic rather than paid or direct traffic. SEO services are divided into two categories: Search Engine Marketing (SEM) and Pay-Per-Click (PPC). SEM includes advertising on search engines, whereas PPC deals with ads displayed on websites.
In general, pay-per-click (PPC) involves bidding on keywords used in search results. Whenever someone searches for a keyword, advertisers bid on that keyword and their ads are shown as soon as search results are generated. When a person clicks on an ad, the advertiser pays the search engine optimization company based on the number of clicks made. SEM targets organic traffic rather than paid or direct traffic. This means that searchers are directed to websites rather than websites paying for traffic.
There are several techniques used in search engine optimization.
Keywords or phrases must be selected that are relevant to the target market. In SEM, these keywords or phrases need to be optimized. Other techniques used in SEO are link building, content management, site maps and directory submission.
The most common and the best way to optimize a site for organic search results are using keyword density. It is also known as the SEO technique, which has been around for quite some time now. SEO uses strategically chosen words or phrases within an article or on a site to attract organic search results. These keywords are chosen such that when a searcher types in that phrase or word in a search engine, the optimization software will match that word or phrase with an advertisement. That advertisement may be a text link, banner or other image.
Inorganic SEOs, on the other hand, use methods such as keyword stuffing, keyword manipulation, and link building that do not achieve as many results in organic search results as they do in organic results. The goal of an inorganic SEO is to have as many inbound links from other websites to his or her website as possible. These inbound links are then supposed to take that website to higher places in search results. But because many of these sites are not relevant to the topic, the traffic thus generated is not very effective.
On the other hand, organic SEOs or real SEOs strive to build relevant one-way links from websites that are relevant to the topic. The process is called link building. One way of achieving this is by creating inbound links from relevant websites or blogs. Another way is by making sure that content of those websites is in line with the theme of the site or page being promoted.
There are also some companies that hire professionals who specialize in SEO services.
These are people who conduct keyword research and create keyword strategies that can make your site or page rank number higher. The major tools they use are software programs that can analyze your keywords and create relevant keyword research. They can also create effective strategies for optimizing content by using various techniques such as social media marketing, blog promotion and link building. The best thing about hiring these companies is that their strategies are tested for months or years before being put into effect.
- A number of companies also offer services that combine both SEO and social media optimization.
- This usually requires a big investment, but if you have the budget, it could bring you great results.
- This type of SEO combines the best of both the worlds.
- Aside from getting more search traffic and making sure that your website ranks higher in the search results, you will also get the attention of your potential customers through social media marketing.